The Entrepreneurial Challenge of Sustainability
- Tuesday, March 1, 2016
- 5:30pm to 8:00pm
- At The Joinery showroom in downtown Portland
- 922 SW Yamhill St.
Environmental performance matters, and increasingly, customers and employees demand it. But it’s important for businesses to understand that no one has sustainability all figured out. Businesses grapple with uncertainty all the time, and sustainability is just another important variable to consider. What’s more: the success of a certain program or decision is not necessarily based on individual merit but can depend on the role that each program or initiative plays in the incremental development of a brand and company culture.
Join us for a panel discussion about how to manage complexity while building a sustainable business and brand. Moderator Linda Baker, editor of Oregon Business magazine, will facilitate a conversation with leading sustainability business owners and consultants.
Our panel will address these compelling questions:
· How are entrepreneurs leading the way in showing that a sustainable business model can still be a profitable one, and scalable?
· Are consumers willing to pay a premium for "sustainable" products and services?
· How important is a commitment to sustainability in attracting, finding and keeping good employees?
· What tradeoffs have you faced as you seek to implement your sustainability agenda, and how have you dealt with them?
· What unintended benefits have you uncovered through your sustainability efforts?
· What is next for your organization?
Elizabeth Whalen, Vice President Sustainability & Marketing of CalAg LLC
B. Scott Taylor, CEO/Founder of Green Endeavor, Inc.
$24 - includes tasty appetizers & snacks, and beverages, and a Built Oregon membership
(Event is free for current Built Oregon members)